02 / Proof of work
Results that
close rooms.
Building a $300K pipeline
for a media buying agency
for a media buying agency
20+ branded domains
1,000+ mailboxes
14 days to first send
DTC Shopify · $500K-$50M ARR
62K
Emails sent
1.8%
Reply rate
295%
Positive replies
86
Meetings booked
Sourced 68,400+ Shopify store leads via Apollo + scraping, lost ~22% in verification. Scraped each store, identified hero products, cross-referenced Meta Ad Library to confirm active ad spend, then offered UGC-style ads tailored to each brand's specific product lineup. 8 angles tested over 6 weeks before the winner emerged.
Key Insight
Risk-reversal CTA removed friction from the first reply. "You don't pay unless we drop your CAC 15%" outperformed every other angle because it eliminated the buyer's fear of wasted spend · not just their interest in the offer.
Winning angle 1 of 8 tested
"You don't pay unless we drop your CAC 15%. Worth a chat?"
Scraped each store → identified hero products → cross-referenced Meta Ad Library to confirm active spend → offered UGC-style ads tailored to each brand's specific product lineup.
Conversion funnel
Leads sourced68,400
Apollo + Shopify scrape
Emails sent62,000
Lost ~22% in verification
Replies received1,116
1.8% reply rate
Meetings booked86
7.7% of replies → $300K pipeline
Live campaign · Instantly.ai dashboard
$300K
Pipeline built
~$3.5K
Cost per meeting
01 / Target audience
Seniority
Founders, C-Level, Directors
Department
Executive, Marketing, Growth, Ecommerce Operations
Company size
DTC Shopify brands · $500K-$50M annually
Driving 232 signups/month
for an AI marketing SaaS
for an AI marketing SaaS
18 look-alike domains
450 mailboxes
14 days to first send
B2B SaaS · $3M-$25M ARR
38K
Leads sourced
0.31%
+ve reply rate
0.62%
Effective rate*
232
Signups/month
Sourced 38,000+ sales leaders via Clay + Apollo, targeting companies with 50-500 employees filtered for HubSpot/Salesforce usage. Lost ~15% in verification. 23 angles tested over 8 weeks · 3 winners emerged. Key discovery: shortest emails (4-5 lines) massively outperformed long personalized ones. Positioned as free tool access, not demo request.
Key Insight
2× silent signups vs. positive replies. People clicked the link without replying. Effective positive reply rate was 0.62% · double what the data showed · because the free tool offer removed the barrier to action entirely. They signed up without needing to say yes first.
Winning angle 1 of 23 tested
"Reply 'yes' if you want the link to sign up. It's completely free."
Stupidly simple copy. Positioned as giving access, not selling. 4-line emails outperformed 12-line personalized emails 3:1 in this vertical. Less friction = more action.
Conversion funnel
Leads sourced38,000
Clay + Apollo · 50-500 employee filter
Emails sent32,300
Lost ~15% in verification
Positive replies100
0.31% positive reply rate
Signups / month232
2× silent signups included
Live campaign · Instantly.ai dashboard
232
Signups/month
0.62%
Effective +ve rate
02 / Target audience
Seniority
CROs, VPs of Sales, Heads of Revenue, Directors of Sales
Department
Sales, Revenue Operations, Business Development
Company size
B2B SaaS & Services · $3M-$25M ARR · 50-500 employees